David Gray (GTA-based), Dave Newby (Ottawa-based), David Moulton (Vancouver-based) and Sandra Bobkin (GTA-based) comprise a small, highly-qualified consulting team designed to leverage our combined 100-plus years of sales, sales management, sales-force training and coaching experience to offer comprehensive, up-to-date professional sales consulting with a Canada-wide delivery capability.
We are backed by the IOWEU International organization with the structured sales training methodology of Smarter Selling specifically designed by professionals for professionals, along with the predictive analytics capability of the Stanford-developed IncentAlign sales software.
Based in Toronto, David Gray is Principal of DSG Associates www.davidgraycoach.com David’s 25+year sales background includes pure commission door-to-door sales in the office and industrial equipment industries, corporate Life & Health insurance sales with Great-West Life, the start-up from scratch and management of both a national Sales Support Division and then a national Direct Sales Division in Canada for Prudential of America, and Scottish regional sales management for London-based Impact Plus PLC Business & Technology Consultancy.
Based in Ottawa, Dave Newby is the owner of Cabot Business Training Ltd, which helps organizations achieve strategic goals through the support and development of their key performers, managers and sales forces. Dave’s sales related background includes 13 years in Financial Services sales in London UK and 11 years in corporate-communications training in Frankfurt Germany. Dave is Territory Coordinator for IOWEU International, responsible for the quality and delivery of IoweU training and coaching programs within Canada.
IOWEU is currently training 2000 PwC consultants (and many others), across Asia-Pacific and in Europe right now. There are over 100 consultants in the global IOWEU network. Phil Wilson has met Dave in the context of discussing their respective Ottawa-based business activities.
Based in Vancouver, David Moulton’s is President of Moulton Toft Inc., a marketing and sales consultancy. David’s sales related background includes positions as Vice President of Business Development for PricewaterhouseCoopers (PwC) in Vancouver, Regional Vice-President of Proudfoot PLC (a leading company in process re-engineering) in Vancouver, Sales Trainer for Pitney Bowes on a Canada-wide basis, and sales management and training positions with CIBC and Scotia Bank. David has served as Chair of the North Vancouver Chamber of Commerce, and currently serves as the President of SMEI Vancouver.
Based in Toronto, Sandra Bobkin is President of Performance Edge Services, a consulting firm specializing in coaching, emotional intelligence and performance development. Sandra assists individuals in understanding the impact of their behaviour on relationships and performance both at work and in life. She has more than 15 years of private and public sector experience in a variety of learning, leadership and management roles. This includes service in the retail, financial and health care industries.

Creating customized solutions to assist you in achieving the specific objectives and goals of your organization.
Our continued commitment to personalized services and customized programs is backed by a proven record of success.
If you are considering career coaching, you are probably one of a growing number of people dissatisfied with their work situation and you are searching for ways to improve it. It may be that you are unhappy with your current career and you are looking to break out; it could be that you’re facing an uncertain career future; or you might be returning to work after a break and want to take advantage of a fresh start.
Whatever your situation, career coaching is about understanding yourself better, exploring all of your options, and creating a realistic goal: what you really want your career to provide for you and how you are going to make it happen.
Executive Coaching:
- Address challenges embedded in defining strategic possibilities.
- Articulate the vision.
- Motivate the team.
- Implement organizational initiatives.
- Tap into your natural power.
- Flex your approach.
- Enable shared focus and understanding of intent.

Strategic Scenarios Workshop:
This Workshop is not for the faint of heart. Designed exclusively for senior executive teams, the multi-day Strategic Scenarios Workshop demonstrates precisely how to confront ambiguity, move forward powerfully, and decisively create more sizeable, profitable market share.
Strategic Scenarios Workshop generates an actionable blueprint for your revitalized strategy and the tools to execute the plan.
Why be forced to adapt defensively based on someone else’s vision when you can generate your own unique strategic path?
Stealth Strategy Seminar:
Outlines the use of key planning concepts and innovative tools to manage and develop effective market and sales strategies.
Leadership Seminars:
Creative Awareness & Vision (for Senior Executive Teams only):
A two-day Workshop designed to enable CEO’s and their senior executive teams to move beyond the straitjacket of Process & Systems, manage change and “Lead Alongside.”
Leaders in Development: Management & Growth
A one-day Seminar for Managers and aspiring leaders that looks at the key requirements and characteristics of true leaders – how to develop them and nurture your own unique leadership style.
Untangle the Sails and Catch the Wind:
Workshop & Individual Coaching for Sales Professionals
A one-day seminar with ongoing follow up via individual coaching sessions.
Enables Sales Professionals to focus more effectively on the business of generating new business by minimizing the non-sales ‘noise’ that distracts focused sales effort.
Team Builder:From Strength to Strength:
A fun, two-day seminar designed for all levels of staff and management. Explores and maximizes core strengths within teams.
Evolve your thinking and approach...
- Manage and redefine your career.
- Attain balance between career and personal life goals.
- Move forward to realize growth opportunities.
- Experience truly positive change.
- Enhance your full life potential.
Focus:
- Discuss and clarify key elements based on personal core values.
- Apply your unique talents and interests in a meaningful way.
- Execute objectives according to your values and professional vision.
- Progress your professional development.










